Google Penguin is a
code name for a Google algorithm which has been introduced recently, with an
aim to decrease the rankings of websites which violate Google’s Webmaster
guidelines by creating duplicate content, key staffing, cloaking etc. Though
its launch may surprise many, it is atleast a sincere attempt to get ready for
what lies in store for the near future.
Google Penguin is actually
a link quality filter which sits on the top of the main algorithm and has been
designed in such a way so as to take out sites which uses unethical techniques
to improve search visibility. Though many SEO professionals and site owners may
complain, it’s pretty clear that web spam engineers have acquired a lot of
information over the last few months, and results have improved in many
parameters.
After months of
manual resubmissions, Google has been collected a great amount of data related
to ‘’ bad neighborhoods’’ of links which have powered rankings recently, for
sites with good profiles. As a result, Google has been able to take web spam
actions against sites by trying to decipher from where links come and remove
them accordingly.
Now you may think
how your links as well as profile can understand the probability of being
impacted after being hit by Penguin over the next few weeks? We have discussed
it in detail below:-
Link
Graph-
Google has all relevant information about the location of bad links, and can
spot them pretty easily. It is a type of network graph, made from a series of
clusters or ‘nodes’. Clusters form around an IP and it becomes quite easy to
start building a picture of an association or ownership. Google gives authority
to links which use its own PageRank currency, but as in case of any other currency
it is limited. Therefore as an SEO professional, you will have to work hard in
order to earn it from sites which have built over a number of years enough to
go around. So all sites which are using ‘’manipulative’’ authority to rank
higher will be obtaining from areas of link graph which are connected to other
sites doing the same thing. Google extracts these ‘’ bad neighborhoods’’,
examines and dumps them easily. As a result, these sites won’t disappear but
will be devalued by Google and removed from PageRank picture.
Link
Trust-
Trust is something Google emphasizes upon. Trust is measured on the basis of
good and bad neighborhoods. In case your link profile contains a good share of
links from trusted links, which will act as a ‘’shield’’ from future updates.
Social
Signals-
Many SEO professionals that social signals will play a significant role in the
next repetition. Though social authority plays a significant role in a number
of markets, it also has a number of limitations. Many pages on social networking
sites have little or almost no interaction. Without any relevant social data, a
system which qualifies link quality on the basis of social shares across a site
cannot work effectively. Apart from digital marketing companies, social signals
are a non-starter. Google has come up with Google+ to fill this gap by
persuading as many people as possible to work logged in, as it is bringing all
internet users closer and hands over missing data. So social sharing and
related signals can be used in a limited way to meet link quality.
SEO companies in India use white hat techniques to
make sure that your site gets a good ranking. Companies like Geek SEO keep a track of the guidelines
prescribed by Google and have access to the latest tools to suit the requirements
of your business. Companies here charged a much reasonable fees in comparison
to service providers from other countries.
SEO professionals
in India have the required skills and experience to do meticulous keyword
research, effective link building and update fresh, relevant content on your
website to improve rankings. They are aware of the latest web tracking methods
like Google Analytics and Google Adwords. They update clients with daily
reports on the progress made in the projects. So to increase web visibility you
can hire such a company.
